Jun 24 2009

Wordpress Plugins & SEO Checklist

I made one post about the 10-step checklist. Here are some to-do lists in more detail.

This is the difference between posting with SEO plugins & proper tagging and without:

WordPressSEOplugins

SETTINGS

  • Writing – Copy and paste plugin list found here
  • Permalink – Month and name / day and name
  • Reading – ‘A static page’ if you are selling a product or service. This would be your landing page or sales page. Check ‘Your latest posts’ if you’re just bloggin’ and writin’.

SEO PLUGIN LIST:

(Simply use search function and type these in)

  • All in One SEO Pack
  • FD Feedburner Plugin
  • MaxBlogPress Ping Optimizer
  • Optimal Title
  • SEO Title Tag
  • Quick META Keywords
  • Simple Tags
  • Tag Suggest Thing

Easy Keyword Research Tools:

INSTRUCTIONS

When you post, include all relevant tags in the “All-in-one SEO Pack” box below the post. Also include tags in the Title Tag.

When you add tags that you find with research, the Simple Tags lets you add them to previous post tags. For example, your site is about pugs. You have 20 posts about pugs, but forgot to add the tag, “pug training” to all those posts. You can do it by typing “pug training” to the -add tag- field, then “pug” in the -current tag- field.

Bam. You just added “pug training” to every post that already has “pug” tagged to it.

More to come, stay tuned!

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Jan 20 2009

All your marketing are belong to us.

So the economy’s in the tank. Like one of those chairs suspended above water at the fair.  And Life is like, BAM. Hits the bullseye. Lever sprung. Battleship sunk. 

And we’re all sitting on that chair.

Dunked

So what do you do when costs get cut across the board? When traditional marketing isn’t just losing effectiveness, but there’s no money to pump into it in the first place? When the media and communication landscape is changing radically but there’s nobody around to say where it will go or how to plan a budget around it?

There is a ray of hope. A big one. Drum roll, please.

Social media. It’s free. It’s loose and easy. Everyone whose attention is worth getting is connected in this new media landscape. And the end result is cheaper, more effective communication to more targeted and relevant audiences.

The trade-off? Unlike traditional advertising and marketing, you can’t just buy your way into awareness and sales. Painting a logo all over visual real estate or popups and discount promos just don’t brainwash people the way they used to. (Although, they probably never really worked in the first place.)

It doesn’t matter how much money you have. All that matters is how relevant you are. Content and communication are king. You must be relevant. You must be in touch. Learn, evangelize, immerse, produce, connect, grow. Most businesses large and small are catching on, and many are innovating rapidly to take advantage of the opportunities and minimize the effects of intertia. Crawl, walk, or run. But get moving. Irrelevance is always just a step behind you. Or to look at it another way, you can choose to always stay just a step ahead.

Or keep doing what you’re doing, and things are sure to turn around eventaully.

Just kidding.

- Life

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