Just Kidding Life

So the economy’s in the tank. Like one of those chairs suspended above water at the fair.  And Life is like, BAM. Hits the bullseye. Lever sprung. Battleship sunk. 

And we’re all sitting on that chair.

So what do you do when costs get cut across the board? When traditional marketing isn’t just losing effectiveness, but there’s no money to pump into it in the first place? When the media and communication landscape is changing radically but there’s nobody around to say where it will go or how to plan a budget around it?

There is a ray of hope. A big one. Drum roll, please.

Social media. It’s free. It’s loose and easy. Everyone whose attention is worth getting is connected in this new media landscape. And the end result is cheaper, more effective communication to more targeted and relevant audiences.

The trade-off? Unlike traditional advertising and marketing, you can’t just buy your way into awareness and sales. Painting a logo all over visual real estate or popups and discount promos just don’t brainwash people the way they used to. (Although, they probably never really worked in the first place.)

It doesn’t matter how much money you have. All that matters is how relevant you are. Content and communication are king. You must be relevant. You must be in touch. Learn, evangelize, immerse, produce, connect, grow. Most businesses large and small are catching on, and many are innovating rapidly to take advantage of the opportunities and minimize the effects of intertia. Crawl, walk, or run. But get moving. Irrelevance is always just a step behind you. Or to look at it another way, you can choose to always stay just a step ahead.

Or keep doing what you’re doing, and things are sure to turn around eventaully.

Just kidding.

- Life

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